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July 17, 2018 By Jody Raines Leave a Comment

Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn

Jody Raines, web marketing communications, webmarcomSocial media, especially LinkedIn, are networking tools which, when applied correctly, can potentially grow your business exponentially.  Utilizing social media channels correctly shouldn’t be difficult, yet for some reason, the people who use all social media channels to blast out the same message, will continue to barrage the wrong people with the wrong messaging.  What a turn off.  Indeed, the folks who use social media incorrectly will stop reading and continue to make the same mistakes that cause prospects to opt-out and disconnect.

If you find that you have a large number of opt-outs of your email campaigns, or you notice that your social media followers or likes are dwindling, read on…

Here are the three biggest LinkedIn Mistakes that I see over and over again… by sales and marketing “pros” who are too eager to “use” social media to generate leads.

Frankly, any of the following mistakes would result in not connecting, disconnecting or opting out.

Three BIG LinkedIn Mistakes:

First mistake – if you met someone at a networking event, chamber meeting, or family barbecue and you exchanged business cards that’s not always the best way to add to your network. When you establish a rapport with someone, and you feel that you can confidently recommend their services or refer business to them, then you should add them to your network. A great thing to do when you add someone is to mention how you met them or something from that conversation. I cannot tell you the number of times I have not accepted a request to connect because I didn’t remember whether I knew the person or how we met.

Second mistake – if the person connects with you, please, do not send them a note immediately trying to share what you do and why they should work with you. Unless that’s continuing a conversation where the person indicated that they were interested, slamming someone that way will not endear you to the new connection.

Third mistake – if you think it’s cool to send your ‘newsletter’ or ‘announcement’ to all your contacts through LinkedIn and that your going to get a ton of business that way, thing again. It’s actually somewhat disrespectful to send a blanket email to your contacts that way. No one wants to be addressed as “Dear Contact”. The power of LinkedIn is that it gives you some great information, and you have the opportunity to make the connection more personal.

Best practices – LinkedIn

Here’s a recipe to utilize the power of Linked in that can work for you. Let me know if you have other tips that work well, and we can share them.

  • Fill in your entire profile. LinkedIn represents an opportunity to share your resume online. Be complete and share relevant information that can be searched for keywords.
  • Use links to your website and change the description for SEO. The links in your profile use default descriptions for “my website” and “m y blog”. You can change these to a phrase or company name for improved search engine optimization.
  • Ask for Referrals. If one of your contacts is connected to someone you would like to know, there is an appropriate way to request a referral. Be sure to explain how you can HELP the recipient contact. If you only want to connect to sell them something, or if you do not add value, you should re-think wasting your contact’s time.
  • Connect with your former associates. Think about high school or college – each of your friends there has gone on to different organizations or companies. Adding them to your network can expand the strength of your network considerably. People you used to work with, for example, most likely have moved on to other positions within other organizations. Adding them to your network gives you the opportunity to connect with their connections or ask fro introductions… Very powerful when used correctly!
  • Join groups. A little known feature of groups is that it adds the ability to connect with other members of the group. If you want to meet people or add to your network, joining groups and participating in group discussions is a great way to get your name out there.
  • Ask questions. Withing groups and within LinkedIn, asking questions can help you to identify others who can utilize your services. A well worded question can expose motivations and vulnerabilities that you have the ability to help with. For example, a client who does vehicle wraps could ask a question regarding the top issues for wrapping a fleet of vehicles. If answered, the person has now identified the fact that they have a fleet of vehicles and that they are having a problem. Based upon the problem, this could be an amazing prospect… Think about it!
  • Connect with other group members. Other group members have networks too – and their network could be greatly different than yours. By connecting with others in your group, you now have new contacts that are just a couple of degrees of separation from you, and those numbers increase algebraically.
  • Use Search to connect with company. If you use the search function within LinkedIn, it helps you discover who, within your network, may be connected with someone at that company. Try it – it’s very cool!
    Ask for introductions. If you share how you can help the person you are requesting an introduction to, and if you have a good relationship with the person from whom you are requesting the introduction, this can be a powerful tool.
  • Post periodically. Recently LinkedIn introduced the ability to have articles posted. It’s wonderful exposure – you never know who you may reach! If your post is intelligent and has good content, you will get some attention.

 

There are many new and exciting ways to utilize the power of LinkedIn for connecting and generating new leads. What are some of the ways that you have had success? Have you tried any of these ideas? What was the result?

Filed Under: Email, Email Marketing, LinkedIn, Marketing ROI, Social Media Marketing, Social Media Optimization, Social Networking Tagged With: LinkedIn, Social media, social media connections

February 6, 2018 By Jody Raines Leave a Comment

Fly Eagles? Fly Dogs! How Social Media Changed A Mascot

The Eagles WON the Super Bowl.  Social Media is abuzz with burning questions regarding the team mascot:  Is it a bird?  Is it a German Shepherd? Or a is it a Belgian Malinois?

Belgian Malinois

Ruger, a Belgian Malinois, pondering his resemblance to the Eagles Underdog

Some fans may have been puzzled that the Eagles, whose mascot, by the way IS an Eagle, were wearing dog masks.  Most of the masks were a shepherd type dog with dark muzzle, but some creative types posted their masks of other breeds as their spirit moved them!

Creepy German Shepherd

The CreepyParty German Shepherd Mask

The “underdogs” motif may not be officially Sanctioned, however they are proving popular with fans.  What’s more fun than a graphic of a fierce dog/man who’s “gotta eat”, “gotta be trusted” or who can fly?  Variations of the dog/bird/man can be found and purchased on street corners, on popular websites like Amazon, EBay and Etsy.  Variants of the Eagles logo with a dog head are also popular.

Whether they are officially licensed or not (mostly not) the burning question in my mind is whether this dog tracks it’s lineage to the German Shepherd dog, a very popular and recognized breed, or whether it’s the Belgian Shepherd or Belgian Malinois, a breed that has gained popularity and favor with law enforcement and which has been glamorized recently in movies and television shows.

Underdog Eagles Logo

The official Eagles rendition does not even look like a German Shepherd OR a Malinois.

It’s easy to be confused or to mistake one for another.  In fact, there are many crosses that are being touted as one or the other, but it takes an astute observer of the breed standard to discern which breed is predominant.

So I did a scientific analysis of the “underdog” mask.  By scientific, I mean that I asked my friends who are dog breeders and have been involved with the breeds for many years what type of dog the mask represents.   My Belgian Malinois friends all say the mask is a “really bad German Shepherd”.   With this in mind, I asked my German Shepherd breeding friends, and their collective response was “We are not sure”.

So, considering that most people would not recognize a Belgian Malinois, and most would certainly recognize a German Shepherd or Shepherd Mix,  I am going to concur with the masses, that this must be a German Shepherd.

Interesting side note, the mask, which was produced originally by a Chinese Company who had NO idea about the impending popularity, was sold out in one day on Amazon.  All 230 of the CreepyParty “German Shepherd” masks were sold out in one morning.   The owners of the company, Jason Lee had no idea what happened, and to his amazement, discovered that the sell out was due to the Eagles win over Atlanta in the playoffs, and two Eagles players, Lane Johnson and Chris Long, celebrated by donning the masks and embracing the role of “underdogs”.  The rest was a social media firestorm, and adoption of the German Shepherd mask as a rallying cry to Eagles Fans everywhere.

So, don’t despair, Eagles fans… we are NOT losing an Eagle, we are gaining a German Shepherd as a mascot.

Congratulations #Eagles!  #FlyDogs#Fly

Filed Under: Fun Stuff, Product Branding, Social Media, Social Media Marketing Tagged With: Eagles Underdog, Social media, Social Media Branding

Internet Marketing Insights

Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn

July 17, 2018 By Jody Raines Leave a Comment

Social media, especially LinkedIn, are networking tools which, when applied correctly, can potentially grow your business exponentially.  Utilizing social media channels correctly shouldn’t be difficult, yet for some reason, the people who use all social media channels to blast out the same message, will continue to barrage the wrong people with the wrong messaging.  What […]

Ruger Belgian Malinois

Fly Eagles? Fly Dogs! How Social Media Changed A Mascot

February 6, 2018 By Jody Raines Leave a Comment

The Eagles WON the Super Bowl.  Social Media is abuzz with burning questions regarding the team mascot:  Is it a bird?  Is it a German Shepherd? Or a is it a Belgian Malinois? Some fans may have been puzzled that the Eagles, whose mascot, by the way IS an Eagle, were wearing dog masks.  Most […]

Smart marketing goals

What Is A Smart Marketing Goal? And How Do You Set Them?

September 11, 2013 By Jody Raines Leave a Comment

Internet marketing without goals, or traditional marketing without goals is a crapshoot.  It’s throwing stuff at the wall and hoping it sticks, without a guide or way to measure whether you are effective or not.   One of my favorite expressions is the definition of insanity – you know doing the same thing over and […]

Social Media Trends, Social Marketing Trends

Social Media Marketing And Inbound Marketing Trends For 2014

February 9, 2014 By Jody Raines Leave a Comment

Want your online marketing to be a Knock Out? Internet marketing trends continue to evolve and as we enter the new calendar year we evaluate what the Internet marketing trends will be, and what the impact will be on social media marketing or inbound marketing.  Some of the changes we are tracking will have great […]

Business marketing lessons

Google+ or Facebook: Which Social Media Is Best?

February 12, 2012 By Jody Raines Leave a Comment

Google+ is the “new” social media and social networking platform for Google, which is purportedly the new rival to Facebook.  No question, Facebook has more users, and there is incredible loyalty despite the variable security issues that Facebook has been struggling with. Whether you like it or not, the world has change to a place […]

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