Jody Raines

  • Web MarCom
  • About
  • Blog

April 23, 2016 By Jody Raines 1 Comment

Social Media Tips: How Much Time Should I Spend on Social Media?

Clients who have accepted the fact that Twitter and Facebook andsocial media marketing, how much time for social media Linkedin are great for business, have asked me how much time they should devote to social media marketing.  It’s a valid question, and one that has more than one answer.

It depends on what your goals are and what you hope to achieve.  Keep in mind that Google has admitted that social media clout is one of the ingredients in their search engine ranking formula, and having your message tweeted by others can briefly have your website listed as number one on Google.

The Internet is a dynamic environment and the old days of optimizing a website and then leaving it for a year just don’t work any longer.  We no longer can say the Internet is changing daily or even hourly –  the content is changing every second as more and more people add to the information that is available online.

If you are not adding your business or brand information to the mix, then it’s tantamount to everyone taking a step forward, and you are standing in the same place.  Even though you didn’t move, you wound up behind everyone else!

So, the first step to determining how much time you should spend on social media marketing is to determine what your goals should be.  What do you hope to achieve using social media?  Are you using social media as a broadcast device?  If so, I can already tell you, it doesn’t matter how much time you spend, you are using it wrong!

One of the things I look at when I evaluate how my client is using social media marketing – and this is a great way to determine whether that so-called “expert” really knows what he or she is doing – is to see if there is a broadcast mentality to what they are sharing, or whether there is true engagement.  I have seen these ‘experts’ with the same message sent multiple times. That’s enough to recognize that they obviously do not understand how to use social media and therefore, I wouldn’t waste any money or time investing in having them help set up a campaign.

Automated programs also are a waste of time.  That’s the same as calling and hoping to get a live person, and then become frustrated with not being able to reach a person. They can actually cause more harm than good in a social media program, and any ‘expert’ who is advocating automating should be burned at the stake!

So, how do you manage your social media and how much time should you invest?

Just as organic optimization takes time, so does your social media program. If done correctly, it will stand the test of time.  Just like “black hat” SEO techniques can have a short upsurge then have dire consequences, so can these ‘quick win’ social media plans.

So, with that being said, here is my recipe for a general social media program:

1. Post a blog at least once a week. Twice a week if possible.

2. Link your blog to your Facebook business page and Twitter and Linkedin profiles.

3. On a daily basis, check into Twitter and send out Tweets for fifteen minutes.  You can break that into three five minute intervals during the day.  You’d be surprised how much useful information you can obtain in those five minutes.

4. Post a question or observation on Facebook on a daily basis.  Ask for input or feedback on a topical issue.  Encourage interaction.  This may take another ten minutes.

5. Daily, review your Linkedin messages and respond. This may take another 5 minutes.

So, all told, excluding the time you took to write your blog, your entire social media program may take thirty minutes a day.  Of course you can spend more time if you’d like.

There are tools that can make monitoring your social media much easier, and we will address these tools in a  future post.

Click me

How much time do you take for your social media program? Where do you focus your social media efforts?  Have you seen an increase in sales based upon your social media efforts?

Filed Under: Blogging, Facebook, Google+, Keyword Phrases, LinkedIn, Marketing ROI, Pinterest, Search Engine Optimization, SEO, Social Media Marketing, Twitter, Website Optimization Tagged With: Jody Raines, Social Media strategy, social media time

Internet Marketing Insights

Ruger Belgian Malinois

Fly Eagles? Fly Dogs! How Social Media Changed A Mascot

February 6, 2018 By Jody Raines Leave a Comment

The Eagles WON the Super Bowl.  Social Media is abuzz with burning questions regarding the team mascot:  Is it a bird?  Is it a German Shepherd? Or a is it a Belgian Malinois? Some fans may have been puzzled that the Eagles, whose mascot, by the way IS an Eagle, were wearing dog masks.  Most […]

Best Call To Action Ideas

Jody Raines Shares Best Call To Action Ideas – WebMarCom (Web Marketing Communications)

February 14, 2014 By Jody Raines Leave a Comment

One of the questions I hear frequently when doing Inbound Marketing is how to create compelling Call To Action offers. The concept of creating usable informative tools is not difficult, but can take some time to come up with offers that are enticing and interesting. It also takes understanding who your audience is, and where […]

Optimize website

SEO And Business Marketing – How To Optimize Your Website

March 18, 2014 By Jody Raines

“How do I optimize my website for keywords and Google search?” This is one of the most frequent questions I hear when I do public speaking on Internet marketing. The falacy with optimizing for search is that “search” is not a customer.  While it’s great (and certainly an ego stroke) to rank high in the […]

Pinterest for search engine optimization and social media marketing

Pinterest – For Search Engine Optimization It’s A Win!

February 27, 2012 By Jody Raines Leave a Comment

I’m enjoying Pinterest, even though I didn’t think I would! It’s a social billboard service, like a visual Digg or StumbleUpon. If you haven’t tried it yet, be aware that pinning is very addictive… Not only can you pin things you love from other websites, but you can also repin other’s posts. The really cool […]

Face Block Arrested Development

Arrested Development’s “Face Block”: Should You Block Your LinkedIn Profile?

May 30, 2013 By Jody Raines Leave a Comment

As an Arrested Development Fan, I got a huge chuckle from several of the episodes of the newly released season on Netflix, but what I found intriguing beyond Tobias’s new license plate was George Michael’s new software company called Face Block.  In the fictional story, a software that can block your profile from ever showing […]

  • Fly Eagles? Fly Dogs! How Social Media Changed A Mascot
  • QR Codes Are Dead? Long Live The QR Code!

Recent Posts

  • Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn
  • How To Develop An Online Brand
  • 3 Key Tips For Internet Branding
856.504.6066 Voorhees, NJ 08043

Copyright © 2021 Jody Raines | WebMaster· All For The Love Of Dogs