Jody Raines

  • Web MarCom
  • About
  • Blog

February 28, 2018 By Jody Raines 1 Comment

3 Key Tips For Internet Branding

Online branding agency, Jody RainesBranding is a business marketing campaign necessity.  Having a brand helps clients and prospects remember your company’s name and services and forms a comfortable association between your product and offer.  In an increasingly competitive market, utilizing branding techniques builds a dependable and trustworthy identity for your company, one that your customers and potential customers will rely upon when making a choice of product or service.

Understanding how to create a brand or identity utilizing Internet marketing strategy is important for businesses to compete in today’s new media marketplace.  While creating a website that proves well in the search engine rankings is great, it’s not the only mechanism or tool a marketer must have to build an effective marketing campaign that drives conversions.  Even the best seo will understand that if there is a disconnect between the keywords and the Internet presence,  you may have all the traffic to your site that you need, but conversions won’t happen.

I recently was asked to do SEO for a a company that was concerned because they are not getting sales.  An evaluation of the online assets revealed that the company’s website had good traffic, and they were ranking for keywords that were appropriate.  So, why weren’t they getting sales?  Frankly, it’s because the branding was a disconnect with the customer’s expectations.

If you are offering a product that is handcrafted and upscale, you should pick appropriate colors versus offering a product that’s popular and young.  With the handcrafted item, colors that are rich and luxurious like ivory and burgundy and sage would be appropriate.  With a youthful, popularly priced product, go for the brights.  In either case, the message and the look and feel should match to create a powerful brand message.
Here are 3 key aspects to branding in today’s marketing:

  1. Branding your website is the important first step. Understanding who your customer is and what their preferences are is important to identifying how to brand your website.  Especially if your color palette is inconsistent with customer expectations, you’ll find out pretty quickly that you’ve made a mistake.   Not only is color critical, it’s also important to create a user interface that reflects what your customer is searching for more than what you feel you want to present to the customer.  Having a website that’s all about “us” versus all about “you” is a common mistake. however having a unique graphic design, graphic logo, color theme and a smart targeted message will differentiate your company from the competition.
  2. Branding your Social Media is key to business engagement.  Recognizing your brand when connecting with social media reinforces your company message and identity.  Just having a Twitter account with the default icon is enough to inspire a lack of trust by potential customers.  You should brand all of your social media accounts to match the look and feel of your website consistently.  Facebook business pages, Google+ business pages and your Twitter profile are all part of a cultivated business brand that inspires trust and conveys branded messaging that is mutually reinforcing.  Utilizing social media also enables you to identify customer issues and react to them quickly – creating a rapport between you and your customers that wasn’t achievable before social media became a popular marketing tool.
  3. Branding your business blog is important for developing credibility and authority.  The difference between a blog and static pages on the website is that the blog is a great way to position yourself as a thought leader and build content dynamically for your website.  The blog is used to answer questions and pose helpful ideas as opposed to selling your product or service.  Branding your blog to complement your website is an important approach to creating a brand identity.  Branding your company blog helps to establish your your business’ reputation as a valuable source of information.

Whether you are a small business or an enterprise, your marketing strategy is important, and now with the power of Internet marketing, it’s critical that all components work in unison to build brand recognition.  What is your branding strategy?  Have you identified who your customer is and what their persona is?  How do you know that your marketing is working together to create a powerful brand?  Is it?

Filed Under: Keyword Phrases, Marketing Metrics, Product Branding, Product Marketing, Website Credibility, Website Design, Website Optimization Tagged With: Jody Raines, Online Branding, Social Media Branding, Website Branding

Internet Marketing Insights

Face Block Arrested Development

Arrested Development’s “Face Block”: Should You Block Your LinkedIn Profile?

May 30, 2013 By Jody Raines Leave a Comment

As an Arrested Development Fan, I got a huge chuckle from several of the episodes of the newly released season on Netflix, but what I found intriguing beyond Tobias’s new license plate was George Michael’s new software company called Face Block.  In the fictional story, a software that can block your profile from ever showing […]

Jody Raines Blogger

Social Media Marketing Tips: How To Optimize Your Blog

April 16, 2016 By Jody Raines 3 Comments

Social media marketing and website optimization are dependent upon adding content on an ongoing basis. Business blogging is a part of social media marketing where you can add dynamic keyword-rich content to a website.  Assuming that the blog is part of the website, the blog can be a forum to express ideas, philosophies and share […]

Online Credibility: 5 Website Design Mistakes To Avoid

August 30, 2013 By Jody Raines Leave a Comment

Credibility.  When it’s on the Internet, it must be true, right?   In a recent Harris Interactive surve, roughly 94% of Americans believe “bad things” can happen as a result of using the internet.   Whether it’s getting a computer virus, being phished for money, or scammed for identity fraud most people are understandably cautious […]

Pinterest for search engine optimization and social media marketing

Pinterest – For Search Engine Optimization It’s A Win!

February 27, 2012 By Jody Raines Leave a Comment

I’m enjoying Pinterest, even though I didn’t think I would! It’s a social billboard service, like a visual Digg or StumbleUpon. If you haven’t tried it yet, be aware that pinning is very addictive… Not only can you pin things you love from other websites, but you can also repin other’s posts. The really cool […]

Social Media Trends, Social Marketing Trends

Social Media Marketing And Inbound Marketing Trends For 2014

February 9, 2014 By Jody Raines Leave a Comment

Want your online marketing to be a Knock Out? Internet marketing trends continue to evolve and as we enter the new calendar year we evaluate what the Internet marketing trends will be, and what the impact will be on social media marketing or inbound marketing.  Some of the changes we are tracking will have great […]

  • Fly Eagles? Fly Dogs! How Social Media Changed A Mascot
  • QR Codes Are Dead? Long Live The QR Code!

Recent Posts

  • Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn
  • How To Develop An Online Brand
  • 3 Key Tips For Internet Branding
856.504.6066 Voorhees, NJ 08043

Copyright © 2022 Jody Raines | WebMaster· All For The Love Of Dogs