Jody Raines

  • Web MarCom
  • About
  • Blog

February 18, 2018 By Jody Raines Leave a Comment

Why Do People Unsubscribe From Your Email Campaign?

Optimize email

ITo have the email read, personalize, not just the email itself, but the content.

Email marketing can be powerful and effective. It can bring prospects closer and nurture leads. It can also be a deadly way to lose contacts and potential connections.

Today I unsubscribed from an unsolicited email announcing a web-based radio show that for some reason I need to know about. The announcement came from a person that I exchanged cards with at a networking function. The announcement was all about him, and his new wonderful radio show – with no logical reason that I would want to listen to it. In fact, it featured a big picture of him, right in the middle, and some jargon about when the show will be recorded.

In addition, the email had a description that read something like “this is where you should describe your offer”. Seriously. He hadn’t even revised the boilerplate. Not impressed.

In today’s digital marketing environment, that’s just not good enough. If you expect to be accepted as a professional business person, you need to realize that the name of the game in digital marketing is personalization. It you are doing business the old way and sending out a blanket one-size-fits-all email to everyone, you are appealing to no one.

This must be my day for unsubscribing because I also unsubscribed from a Linkedin contact who sent a blanket email to everyone she is connected with on Linkedin. That’s not the way connect, nor are Linkedin contacts supposed to be used for overt solicitation. Frankly, this tells me a couple of things; one is that the person just does not understand why we connected, and two that I am not important to the person who sent these.

If you treat your connections indiscriminately, you deserve to have them disconnect from you. The first step is to opt out of your email blast. Too many opt outs, and you will begin to see that the mail services are not going to like handling your outbound email campaigns. In fact, you may wind up being booted.

Ever try to put together a program to increase your subscribers? It’s not that easy to entice new subscriptions. So, when you have a connection or you have a subscriber, treat them like gold.

Rules For Email Blasts:

Is your email personalized?

  • Does the recipient want to recieve the information? If you met at a networking event and exchanging cards is the sole basis for sending th email, you haven’t earned the right to include that email on your sending list. Before including them, send a special PERSONALISED email that reminds the person of how you met and explains the type of email you will be sending and ASKS if the person would like to recieve these types of emails. Better yet, give them a choice of topics and let them pick the topics that would be best for their needs. This means that your emails will be much more targed and less likely to be reported as SPAM. (This is called “opting in”).

Is the content targeted?

  • Is the email targeted content, or is it a broad announcement all about you? By targeted, what I mean is that the information contained is applicable to the industry, to the role, or in some way could be construed to be focused on the need of the person who is receiving it. Just to send out a blast all about you is really as dull as dating someone who only wants to talk about himself. Really dull. Don’t expect a second date and don’t expect that the recipient is actually going to read your pablum!

Is the email correct?

  • Have you completely filled in the template and tested it? Twice! The worst thing is to have an email blast go to your most treasured list of prospects and have it undermine your professionalism because it has a section that’s “greeked in”. Wow. I see this sometimes on website as well, where its funny text that is supposed to be replaced. Why should I spend my time reading it if you didn’t spend the time to put it together correctly. Send it to yourself. Send it to someone else. Make sure it’s correct.

Most important, be sure the message is appropriate and timely and has value.  If your recipient feels the message is helpful, they will continue to look forward to. Your messages.  Respect your subscribers, and they will respect you too.

Filed Under: Email, Email blast, Email Marketing, Email personalization Tagged With: Email marketing, Email subsciptions, Opt in email

Internet Marketing Insights

Jody Raines, Website Design

10 Tips For Choosing The Best Domain Name For Your Website

April 21, 2016 By Jody Raines 1 Comment

Whats in a name? With so many new startup companies in need of a website, I am often asked what makes a good domain name.  There is no right or wrong answer, however there are some considerations that help make a good decision when selecting the URL. The trials and tribulations of choosing a domain […]

Online Branding

Quotable Stuff | Sharable Stuff | Motivational Stuff

April 10, 2014 By Jody Raines

Ruger Belgian Malinois

Fly Eagles? Fly Dogs! How Social Media Changed A Mascot

February 6, 2018 By Jody Raines Leave a Comment

The Eagles WON the Super Bowl.  Social Media is abuzz with burning questions regarding the team mascot:  Is it a bird?  Is it a German Shepherd? Or a is it a Belgian Malinois? Some fans may have been puzzled that the Eagles, whose mascot, by the way IS an Eagle, were wearing dog masks.  Most […]

Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn

July 17, 2018 By Jody Raines Leave a Comment

Social media, especially LinkedIn, are networking tools which, when applied correctly, can potentially grow your business exponentially.  Utilizing social media channels correctly shouldn’t be difficult, yet for some reason, the people who use all social media channels to blast out the same message, will continue to barrage the wrong people with the wrong messaging.  What […]

Smart marketing goals

What Is A Smart Marketing Goal? And How Do You Set Them?

September 11, 2013 By Jody Raines Leave a Comment

Internet marketing without goals, or traditional marketing without goals is a crapshoot.  It’s throwing stuff at the wall and hoping it sticks, without a guide or way to measure whether you are effective or not.   One of my favorite expressions is the definition of insanity – you know doing the same thing over and […]

  • Fly Eagles? Fly Dogs! How Social Media Changed A Mascot
  • QR Codes Are Dead? Long Live The QR Code!

Recent Posts

  • Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn
  • How To Develop An Online Brand
  • 3 Key Tips For Internet Branding
856.504.6066 Voorhees, NJ 08043

Copyright © 2023 Jody Raines | WebMaster· All For The Love Of Dogs