Jody Raines

  • Web MarCom
  • About
  • Blog

April 16, 2016 By Jody Raines 3 Comments

Social Media Marketing Tips: How To Optimize Your Blog

Social media marketing and website optimization are dependentBlogging social media upon adding content on an ongoing basis. Business blogging is a part of social media marketing where you can add dynamic keyword-rich content to a website.  Assuming that the blog is part of the website, the blog can be a forum to express ideas, philosophies and share information.

Understanding the power of a blog includes making the commitment to use the blog in a way that it adds value to the website.  Simply having a blog that is dormant does not add interest or value.

Many businesses make the mistake of having a blog, but then underutilize it.  Here are three key blogging best practices that can help power your blog and help to optimize it’s value to your Internet marketing program and your website:

1. Blog often.

If you have a blog and you aren’t adding to it, it’s not really a blog.  Blogs are meant to be living, breathing and dynamic content for your website.  If you haven’t yet made the commitment, you really should blog at least once a week.  Obviously if you can blog more, then you have more opportunities to connect with a potential customer.

2. Use keywords.

If you write for your blog without considering keywords in your content, you are missing a huge opportunity.  Determing which keywords are effective and then weaving them into your articles can help your blog be discovered in Google searches.  Using the Google keyword tool is a free way to evaluate keywords.  Another trick is to use Google Analytics to evaluate how people are finding your website in order to focus on those topics.

3. Don’t sell.

Blogs add the  most value to the website, when they complement the site, but are not sales oriented.  Don’t make the mistake of using your blog just to pitch your products.  Share information, thoughts, lists, ideas on topics that could potentially be of interest to your customers. By sharing information, you position yourself as an expert and a go-to source.

If you follow these best practices for blogging, be sure to stick to them. Like starting an exercise program or a diet, it’s only as effective as your commitment.

Filed Under: Blogging, Keyword Phrases, Marketing Metrics, Search Engine Optimization, SEO, Social Media, Social Media Marketing, Website Optimization Tagged With: Blogging, Search Engine Optimization, Website Optimization

Internet Marketing Insights

Robin Williams Pass away

Social Media, Robin Williams, The English Language And Holidays

December 2, 2014 By Jody Raines

Social Media has a way of making you feel sad sometimes.   The posts of beautiful holidays and warm family celebrations may be more for the benefit of others than what’s true.   Consider the perceptions that we have from what we read or hear, and compare that to the reality… sometimes the way things […]

Apple Problem, Macbook pro issue

Is Apple Stock Due For A Crash?

February 9, 2014 By Jody Raines Leave a Comment

I am admittedly an Apple Fan Girl.  While many of my tech friends have tried other platforms, in 2009 I got my first Mac, and never looked back.  When it comes to the iPhone, the iPad, AppleTV or my MacBookPro, up until recently I would have adamently proclaimed the superiority of the Apple product.  From […]

Jody Raines - online brand

Social Media Marketing And Your Online Brand

April 19, 2016 By Jody Raines Leave a Comment

Your website is only a part of your online campaign for online branding. Granted,an optimized website is the most important component of your online marketing strategy, however even with the most glorious and well thought-out website, you may be missing huge opportunities to support your product, champion your brand and connect with your customers and […]

Mobile Website

Mobile Marketing: Are You Ready For Mobile Internet?

June 15, 2011 By Jody Raines Leave a Comment

Mobile marketing or mobile internet marketing is an important opportunity for businesses to explore.  B2B or B2C, business marketers are investigating ways to tap into the popularity of smart phone usage as well as mobile browsers increased usage. Its powerful to have potential customers scan a code that takes them to a landing page on […]

QR Codes Are Dead? Long Live The QR Code!

February 3, 2018 By Jody Raines Leave a Comment

Are QR  codes dead, or are they making a comeback?  This week, Amazon announced that they are introducing their own version of a QR code, called a “smile code” which can be scanned using the Amazon app to unlock discounts and specials.   As an Amazon user, I’m intrigued, and I’m also curious whether this […]

  • Fly Eagles? Fly Dogs! How Social Media Changed A Mascot
  • QR Codes Are Dead? Long Live The QR Code!

Recent Posts

  • Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn
  • How To Develop An Online Brand
  • 3 Key Tips For Internet Branding
856.504.6066 Voorhees, NJ 08043

Copyright © 2021 Jody Raines | WebMaster· All For The Love Of Dogs