Jody Raines

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Web MarCom

Jody Raines, President WebMarComWeb Marketing Communications

Web Marcom or Web marketing communications is the effective use of the Internet as a communications tool.  Today, the Internet can be a powerful tool for crisis communications, brand development and interaction, engaging with a target audience and reinforcing information.  No marketing or communications campaign can possibly be complete unless it includes an Internet Strategy component.

As a classical marketer, schooled in traditional marketing techniques, it became apparent to me that there is a need to apply results driven marketing with a new way of communicating – using social media and the Internet.  This formula, which includes an understanding of search engines, website development, user interface, marketing and public relations is evolving as the Internet continues to evolve.  The practices that worked in the past are no longer effective.

Some of the topics that I can assist you with include:

For Business:

  • Marketing Consulting: How to use Inbound Marketing strategy for  your business.
  • Marketing Training:  How to use Social Media to grow your businesses.
  • Marketing Management:  How to create and manage effective Social Media campaigns
  • Online Brand Development: How to use the Internet as part of a cohesive campaign
  • Internet Crisis Management: How to handle a crisis and plan before it happens

Jody is the President of WebMarCom, an Internet Strategy and Web Marketing Communications agency located in Voorhees, New Jersey.  WebMarCom is a Hubspot Certified Partner and also creates Internet Marketing campaigns and websites using WordPress.

Some notable companies Jody has worked with include Ryder International, Canon USA, Avaya, Oki Data Americas, World Wide Web Communications, American Express, Coldwell Banker and Sears Financial, The Rouse Company and Homart Development Co.

As a recognized authority on web marketing programs,  Jody has taught and lectured on Social Media and effective web design for many organizations, including Rutgers University,  Greater Philadelphia Area Chamber Of Commerce, Camden County Regional Chamber of Commerce, Garden State Rotary, Voorhees Rotary, Voorhees Business Association, Avenue Of The Arts, BizBuzz, eWomen Network, The Old Girls Network, Tri-County Score, National Speakers Association, Penn State,  among others.

Jody is available for Internet strategy formulation and implementation, social media consulting and search engine optimization coaching.

Internet Marketing Insights

Gamification marketing

Gamification Marketing – What is Gamification And How Can You Use Game Tactics For Business Marketing

July 11, 2013 By Jody Raines Leave a Comment

Gamification marketing and the creation of game-like  motivation to enhance engagement and usership is an exciting new trend.  According to a Gartner study, more than half of the companies that manage innovative processes will “gamify” them.  The same study forecasts by 2014 more than 70 percent of Global 200 organizations will have gamified at least one […]

Jody Raines, Webmarcom, SEO basics

Why Your Website Is Not Coming Up In Search Engines

June 19, 2013 By Jody Raines Leave a Comment

Building a website is not assurance of being found online.  Often,  I am requested to take a look at a website that does not come up in the search engines when the owner of the company starts realizing that the organization is not showing up in search results.   In fact I just got off […]

Jody Raines - online brand

Social Media Marketing And Your Online Brand

April 19, 2016 By Jody Raines Leave a Comment

Your website is only a part of your online campaign for online branding. Granted,an optimized website is the most important component of your online marketing strategy, however even with the most glorious and well thought-out website, you may be missing huge opportunities to support your product, champion your brand and connect with your customers and […]

Cost of SEO

4 Steps Preparing For A Social Media Crisis

June 14, 2013 By Jody Raines Leave a Comment

Successful social media crisis mitigation begins with pre-crisis planning. No individual, organization or business entity is immune to a social media or online reputation crisis. Being prepared and understanding how to handle the situation is critical in surviving the crisis and starting recovery as quickly as possible. Understanding when a crisis is a crisis. A […]

Pinterest for search engine optimization and social media marketing

Pinterest – For Search Engine Optimization It’s A Win!

February 27, 2012 By Jody Raines Leave a Comment

I’m enjoying Pinterest, even though I didn’t think I would! It’s a social billboard service, like a visual Digg or StumbleUpon. If you haven’t tried it yet, be aware that pinning is very addictive… Not only can you pin things you love from other websites, but you can also repin other’s posts. The really cool […]

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856.504.6066 Voorhees, NJ 08043

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