Jody Raines

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Web MarCom

Jody Raines, President WebMarComWeb Marketing Communications

Web Marcom or Web marketing communications is the effective use of the Internet as a communications tool.  Today, the Internet can be a powerful tool for crisis communications, brand development and interaction, engaging with a target audience and reinforcing information.  No marketing or communications campaign can possibly be complete unless it includes an Internet Strategy component.

As a classical marketer, schooled in traditional marketing techniques, it became apparent to me that there is a need to apply results driven marketing with a new way of communicating – using social media and the Internet.  This formula, which includes an understanding of search engines, website development, user interface, marketing and public relations is evolving as the Internet continues to evolve.  The practices that worked in the past are no longer effective.

Some of the topics that I can assist you with include:

For Business:

  • Marketing Consulting: How to use Inbound Marketing strategy for  your business.
  • Marketing Training:  How to use Social Media to grow your businesses.
  • Marketing Management:  How to create and manage effective Social Media campaigns
  • Online Brand Development: How to use the Internet as part of a cohesive campaign
  • Internet Crisis Management: How to handle a crisis and plan before it happens

Jody is the President of WebMarCom, an Internet Strategy and Web Marketing Communications agency located in Voorhees, New Jersey.  WebMarCom is a Hubspot Certified Partner and also creates Internet Marketing campaigns and websites using WordPress.

Some notable companies Jody has worked with include Ryder International, Canon USA, Avaya, Oki Data Americas, World Wide Web Communications, American Express, Coldwell Banker and Sears Financial, The Rouse Company and Homart Development Co.

As a recognized authority on web marketing programs,  Jody has taught and lectured on Social Media and effective web design for many organizations, including Rutgers University,  Greater Philadelphia Area Chamber Of Commerce, Camden County Regional Chamber of Commerce, Garden State Rotary, Voorhees Rotary, Voorhees Business Association, Avenue Of The Arts, BizBuzz, eWomen Network, The Old Girls Network, Tri-County Score, National Speakers Association, Penn State,  among others.

Jody is available for Internet strategy formulation and implementation, social media consulting and search engine optimization coaching.

Internet Marketing Insights

Best Call To Action Ideas

Jody Raines Shares Best Call To Action Ideas – WebMarCom (Web Marketing Communications)

February 14, 2014 By Jody Raines Leave a Comment

One of the questions I hear frequently when doing Inbound Marketing is how to create compelling Call To Action offers. The concept of creating usable informative tools is not difficult, but can take some time to come up with offers that are enticing and interesting. It also takes understanding who your audience is, and where […]

Robin Williams Pass away

Social Media, Robin Williams, The English Language And Holidays

December 2, 2014 By Jody Raines

Social Media has a way of making you feel sad sometimes.   The posts of beautiful holidays and warm family celebrations may be more for the benefit of others than what’s true.   Consider the perceptions that we have from what we read or hear, and compare that to the reality… sometimes the way things […]

Jody Raines - online brand

Social Media Marketing And Your Online Brand

April 19, 2016 By Jody Raines Leave a Comment

Your website is only a part of your online campaign for online branding. Granted,an optimized website is the most important component of your online marketing strategy, however even with the most glorious and well thought-out website, you may be missing huge opportunities to support your product, champion your brand and connect with your customers and […]

Apple Problem, Macbook pro issue

Is Apple Stock Due For A Crash?

February 9, 2014 By Jody Raines Leave a Comment

I am admittedly an Apple Fan Girl.  While many of my tech friends have tried other platforms, in 2009 I got my first Mac, and never looked back.  When it comes to the iPhone, the iPad, AppleTV or my MacBookPro, up until recently I would have adamently proclaimed the superiority of the Apple product.  From […]

Apple stock

Marketing Launch Apple iPhone5s and 5c – Why The Pundits Are Wrong About The Stock Market

September 12, 2013 By Jody Raines Leave a Comment

Apple is brilliant when it comes to smartphone product launches and marketing strategy.  Already people are lined up and camping outside of their stores.  Why? A new iPhone was announced earlier this week.  SO why then did the stock market pricing for Apple drop?  Immediately after the announcement of the new Apple iPhone 5s and […]

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856.504.6066 Voorhees, NJ 08043

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