Jody Raines

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Jody Raines, President WebMarComWeb Marketing Communications

Web Marcom or Web marketing communications is the effective use of the Internet as a communications tool.  Today, the Internet can be a powerful tool for crisis communications, brand development and interaction, engaging with a target audience and reinforcing information.  No marketing or communications campaign can possibly be complete unless it includes an Internet Strategy component.

As a classical marketer, schooled in traditional marketing techniques, it became apparent to me that there is a need to apply results driven marketing with a new way of communicating – using social media and the Internet.  This formula, which includes an understanding of search engines, website development, user interface, marketing and public relations is evolving as the Internet continues to evolve.  The practices that worked in the past are no longer effective.

Some of the topics that I can assist you with include:

For Business:

  • Marketing Consulting: How to use Inbound Marketing strategy for  your business.
  • Marketing Training:  How to use Social Media to grow your businesses.
  • Marketing Management:  How to create and manage effective Social Media campaigns
  • Online Brand Development: How to use the Internet as part of a cohesive campaign
  • Internet Crisis Management: How to handle a crisis and plan before it happens

Jody is the President of WebMarCom, an Internet Strategy and Web Marketing Communications agency located in Voorhees, New Jersey.  WebMarCom is a Hubspot Certified Partner and also creates Internet Marketing campaigns and websites using WordPress.

Some notable companies Jody has worked with include Ryder International, Canon USA, Avaya, Oki Data Americas, World Wide Web Communications, American Express, Coldwell Banker and Sears Financial, The Rouse Company and Homart Development Co.

As a recognized authority on web marketing programs,  Jody has taught and lectured on Social Media and effective web design for many organizations, including Rutgers University,  Greater Philadelphia Area Chamber Of Commerce, Camden County Regional Chamber of Commerce, Garden State Rotary, Voorhees Rotary, Voorhees Business Association, Avenue Of The Arts, BizBuzz, eWomen Network, The Old Girls Network, Tri-County Score, National Speakers Association, Penn State,  among others.

Jody is available for Internet strategy formulation and implementation, social media consulting and search engine optimization coaching.

Internet Marketing Insights

Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn

July 17, 2018 By Jody Raines Leave a Comment

Social media, especially LinkedIn, are networking tools which, when applied correctly, can potentially grow your business exponentially.  Utilizing social media channels correctly shouldn’t be difficult, yet for some reason, the people who use all social media channels to blast out the same message, will continue to barrage the wrong people with the wrong messaging.  What […]

wild social media marketing

Social Media Marketing: Tips For Overcoming Obstacles

May 10, 2013 By Jody Raines Leave a Comment

Obstacles for social media marketing come in many sizes and styles.  What seems like an opportunity may turn out to be black hat tactics to optimize a website.  Unfortunately these quick fixes ultimately wind up costing your website in terms of credibility. Are there ‘fast’ methods to overcome obstacles and climb to the top of […]

Jody Raines, K-9 SAR

Emergency communications – Search And Rescue

March 11, 2015 By Jody Raines 1 Comment

Emergency communications can be a tricky thing. For one thing, you want to be sure to protect the privacy of the victim and their family. Another consideration is that you may not know at the time you find a victim whether a crime has been committed. When the search is conducted in concert with local […]

How To Add Video For Search Engine Optimization

May 10, 2013 By Jody Raines Leave a Comment

Video can be a powerful tool for website search engine optimization.  Understanding what keywords you want to optimize and how you want to be found begins with understanding your customer and what they are seeking. As part of an initiative to optimize for “Jody Raines” and “WebMarCom”, I created a series of motivational and inspirational […]

Best Call To Action Ideas

Jody Raines Shares Best Call To Action Ideas – WebMarCom (Web Marketing Communications)

February 14, 2014 By Jody Raines Leave a Comment

One of the questions I hear frequently when doing Inbound Marketing is how to create compelling Call To Action offers. The concept of creating usable informative tools is not difficult, but can take some time to come up with offers that are enticing and interesting. It also takes understanding who your audience is, and where […]

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856.504.6066 Voorhees, NJ 08043

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