Jody Raines

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Web MarCom

Jody Raines, President WebMarComWeb Marketing Communications

Web Marcom or Web marketing communications is the effective use of the Internet as a communications tool.  Today, the Internet can be a powerful tool for crisis communications, brand development and interaction, engaging with a target audience and reinforcing information.  No marketing or communications campaign can possibly be complete unless it includes an Internet Strategy component.

As a classical marketer, schooled in traditional marketing techniques, it became apparent to me that there is a need to apply results driven marketing with a new way of communicating – using social media and the Internet.  This formula, which includes an understanding of search engines, website development, user interface, marketing and public relations is evolving as the Internet continues to evolve.  The practices that worked in the past are no longer effective.

Some of the topics that I can assist you with include:

For Business:

  • Marketing Consulting: How to use Inbound Marketing strategy for  your business.
  • Marketing Training:  How to use Social Media to grow your businesses.
  • Marketing Management:  How to create and manage effective Social Media campaigns
  • Online Brand Development: How to use the Internet as part of a cohesive campaign
  • Internet Crisis Management: How to handle a crisis and plan before it happens

Jody is the President of WebMarCom, an Internet Strategy and Web Marketing Communications agency located in Voorhees, New Jersey.  WebMarCom is a Hubspot Certified Partner and also creates Internet Marketing campaigns and websites using WordPress.

Some notable companies Jody has worked with include Ryder International, Canon USA, Avaya, Oki Data Americas, World Wide Web Communications, American Express, Coldwell Banker and Sears Financial, The Rouse Company and Homart Development Co.

As a recognized authority on web marketing programs,  Jody has taught and lectured on Social Media and effective web design for many organizations, including Rutgers University,  Greater Philadelphia Area Chamber Of Commerce, Camden County Regional Chamber of Commerce, Garden State Rotary, Voorhees Rotary, Voorhees Business Association, Avenue Of The Arts, BizBuzz, eWomen Network, The Old Girls Network, Tri-County Score, National Speakers Association, Penn State,  among others.

Jody is available for Internet strategy formulation and implementation, social media consulting and search engine optimization coaching.

Internet Marketing Insights

Social Media Resources, books

Online Safety: When To Beware The Invitation To Connect

April 15, 2016 By Jody Raines

Recently I received an invitation to connect to someone on Facebook.  In and of itself, this is not an unusual occurance.  Since I co-host several podcasts, and am active on Social Media, there are often people asking to be ‘friends’ who I don’t know personally, but this situation had my spidey senses tingling. When it […]

wild social media marketing

Social Media Marketing: Tips For Overcoming Obstacles

May 10, 2013 By Jody Raines Leave a Comment

Obstacles for social media marketing come in many sizes and styles.  What seems like an opportunity may turn out to be black hat tactics to optimize a website.  Unfortunately these quick fixes ultimately wind up costing your website in terms of credibility. Are there ‘fast’ methods to overcome obstacles and climb to the top of […]

Jody Raines, K-9 SAR

Emergency communications – Search And Rescue

March 11, 2015 By Jody Raines 1 Comment

Emergency communications can be a tricky thing. For one thing, you want to be sure to protect the privacy of the victim and their family. Another consideration is that you may not know at the time you find a victim whether a crime has been committed. When the search is conducted in concert with local […]

Jody Raines, social media management

Social Media Tips: How Much Time Should I Spend on Social Media?

April 23, 2016 By Jody Raines 1 Comment

Clients who have accepted the fact that Twitter and Facebook and Linkedin are great for business, have asked me how much time they should devote to social media marketing.  It’s a valid question, and one that has more than one answer. It depends on what your goals are and what you hope to achieve.  Keep […]

Apple stock

Marketing Launch Apple iPhone5s and 5c – Why The Pundits Are Wrong About The Stock Market

September 12, 2013 By Jody Raines Leave a Comment

Apple is brilliant when it comes to smartphone product launches and marketing strategy.  Already people are lined up and camping outside of their stores.  Why? A new iPhone was announced earlier this week.  SO why then did the stock market pricing for Apple drop?  Immediately after the announcement of the new Apple iPhone 5s and […]

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856.504.6066 Voorhees, NJ 08043

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