Jody Raines

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Web MarCom

Jody Raines, President WebMarComWeb Marketing Communications

Web Marcom or Web marketing communications is the effective use of the Internet as a communications tool.  Today, the Internet can be a powerful tool for crisis communications, brand development and interaction, engaging with a target audience and reinforcing information.  No marketing or communications campaign can possibly be complete unless it includes an Internet Strategy component.

As a classical marketer, schooled in traditional marketing techniques, it became apparent to me that there is a need to apply results driven marketing with a new way of communicating – using social media and the Internet.  This formula, which includes an understanding of search engines, website development, user interface, marketing and public relations is evolving as the Internet continues to evolve.  The practices that worked in the past are no longer effective.

Some of the topics that I can assist you with include:

For Business:

  • Marketing Consulting: How to use Inbound Marketing strategy for  your business.
  • Marketing Training:  How to use Social Media to grow your businesses.
  • Marketing Management:  How to create and manage effective Social Media campaigns
  • Online Brand Development: How to use the Internet as part of a cohesive campaign
  • Internet Crisis Management: How to handle a crisis and plan before it happens

Jody is the President of WebMarCom, an Internet Strategy and Web Marketing Communications agency located in Voorhees, New Jersey.  WebMarCom is a Hubspot Certified Partner and also creates Internet Marketing campaigns and websites using WordPress.

Some notable companies Jody has worked with include Ryder International, Canon USA, Avaya, Oki Data Americas, World Wide Web Communications, American Express, Coldwell Banker and Sears Financial, The Rouse Company and Homart Development Co.

As a recognized authority on web marketing programs,  Jody has taught and lectured on Social Media and effective web design for many organizations, including Rutgers University,  Greater Philadelphia Area Chamber Of Commerce, Camden County Regional Chamber of Commerce, Garden State Rotary, Voorhees Rotary, Voorhees Business Association, Avenue Of The Arts, BizBuzz, eWomen Network, The Old Girls Network, Tri-County Score, National Speakers Association, Penn State,  among others.

Jody is available for Internet strategy formulation and implementation, social media consulting and search engine optimization coaching.

Internet Marketing Insights

Google maps, waze app

Mobile App Recommendation: WAZE Is A Great GPS Alternative

August 20, 2013 By Jody Raines Leave a Comment

Traveling in a mobile society has it’s advantages.   Using a GPS or Global Positioning System for navigation information makes traveling so much easier.  With so many ways to get from point A to point B,  todays mobile society has more than a GPS as an option.   Google Maps, Apple Maps (although greatly criticized), […]

Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn

July 17, 2018 By Jody Raines Leave a Comment

Social media, especially LinkedIn, are networking tools which, when applied correctly, can potentially grow your business exponentially.  Utilizing social media channels correctly shouldn’t be difficult, yet for some reason, the people who use all social media channels to blast out the same message, will continue to barrage the wrong people with the wrong messaging.  What […]

Online Credibility: 5 Website Design Mistakes To Avoid

August 30, 2013 By Jody Raines Leave a Comment

Credibility.  When it’s on the Internet, it must be true, right?   In a recent Harris Interactive surve, roughly 94% of Americans believe “bad things” can happen as a result of using the internet.   Whether it’s getting a computer virus, being phished for money, or scammed for identity fraud most people are understandably cautious […]

Face Block Arrested Development

Arrested Development’s “Face Block”: Should You Block Your LinkedIn Profile?

May 30, 2013 By Jody Raines Leave a Comment

As an Arrested Development Fan, I got a huge chuckle from several of the episodes of the newly released season on Netflix, but what I found intriguing beyond Tobias’s new license plate was George Michael’s new software company called Face Block.  In the fictional story, a software that can block your profile from ever showing […]

Ruger Belgian Malinois

Fly Eagles? Fly Dogs! How Social Media Changed A Mascot

February 6, 2018 By Jody Raines Leave a Comment

The Eagles WON the Super Bowl.  Social Media is abuzz with burning questions regarding the team mascot:  Is it a bird?  Is it a German Shepherd? Or a is it a Belgian Malinois? Some fans may have been puzzled that the Eagles, whose mascot, by the way IS an Eagle, were wearing dog masks.  Most […]

  • Fly Eagles? Fly Dogs! How Social Media Changed A Mascot
  • QR Codes Are Dead? Long Live The QR Code!

Recent Posts

  • Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn
  • How To Develop An Online Brand
  • 3 Key Tips For Internet Branding
856.504.6066 Voorhees, NJ 08043

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