Web Marcom or Web marketing communications is the effective use of the Internet as a communications tool. Today, the Internet can be a powerful tool for crisis communications, brand development and interaction, engaging with a target audience and reinforcing information. No marketing or communications campaign can possibly be complete unless it includes an Internet Strategy component.
As a classical marketer, schooled in traditional marketing techniques, it became apparent to me that there is a need to apply results driven marketing with a new way of communicating – using social media and the Internet. This formula, which includes an understanding of search engines, website development, user interface, marketing and public relations is evolving as the Internet continues to evolve. The practices that worked in the past are no longer effective.
Some of the topics that I can assist you with include:
- Marketing Consulting: How to use Inbound Marketing strategy for your business.
- Marketing Training: How to use Social Media to grow your businesses.
- Marketing Management: How to create and manage effective Social Media campaigns
- Online Brand Development: How to use the Internet as part of a cohesive campaign
- Internet Crisis Management: How to handle a crisis and plan before it happens
Jody is the President of WebMarCom, an Internet Strategy and Web Marketing Communications agency located in Voorhees, New Jersey. WebMarCom is a Hubspot Certified Partner and also creates Internet Marketing campaigns and websites using WordPress.
Some notable companies Jody has worked with include Ryder International, Canon USA, Avaya, Oki Data Americas, World Wide Web Communications, American Express, Coldwell Banker and Sears Financial, The Rouse Company and Homart Development Co.
As a recognized authority on web marketing programs, Jody has taught and lectured on Social Media and effective web design for many organizations, including Rutgers University, Greater Philadelphia Area Chamber Of Commerce, Camden County Regional Chamber of Commerce, Garden State Rotary, Voorhees Rotary, Voorhees Business Association, Avenue Of The Arts, BizBuzz, eWomen Network, The Old Girls Network, Tri-County Score, National Speakers Association, Penn State, among others.
Jody is available for Internet strategy formulation and implementation, social media consulting and search engine optimization coaching.