Jody Raines

  • Web MarCom
  • About
  • Blog

February 12, 2012 By Jody Raines Leave a Comment

Google+ or Facebook: Which Social Media Is Best?

google+ or facebookGoogle+ is the “new” social media and social networking platform for Google, which is purportedly the new rival to Facebook.  No question, Facebook has more users, and there is incredible loyalty despite the variable security issues that Facebook has been struggling with.

Whether you like it or not, the world has change to a place where ‘social’ is the new ‘business’ platform.  Social media, including Facebook and Google+ are important for business marketers for many reasons:

  • Your customers are using it
  • Your competitors are using it
  • Your customers expect you to be using it.

In the marketing battle for awareness and band identity, social media has become an important tool.

The relationship between search and social has become fuzzier and fuzzier.  Google, which is recognized as the premier search engine, only recently became a power player in the social media and social networking arenas.  As Google+ grows in popularity, the interrelationship between search and social has become more and more evident.  Now, if you are logged into Google and you search for a term the recommendations of your social network will appear next to the results.  Whether it impacts the ranking of the results is still a question, however there potentially is a tendency for people to click on the result that a friend or peer has recommended.

With Facebook business pages, Facebook has upped their stake in the social media marketing wars by enabling business pages to be indexed by Google.  Originally, personal pages were not indexed.   Business pages are subject to terms of use that govern the way contests or giveaways can be conducted, however, since so many people are already on Facebook, there is the expectation that businesses will also be there, and will be sharing information and engaging with their customers.

Google+ business pages are relatively new, and the rules to add people to business page circles are not as easy as the rules to add people to personal Google+ pages.  To circle people as a business, the person must circle the business page first.

How you intend to use Google+ business pages or Facebook business pages will enter into your decision regarding where you feel you need to invest your time.  Currently, Google+ is more business and tech heavy with regard to the audience, and Facebook is much more social.  Dependent upon who your target audience is, and what your message is, and how you want to engage, you may chose to be on both platforms or concentrate on one or the other.

With regard to which is best, the answer is – it depends upon your business, who you intend to reach, what your message is, and what your goals are for your marketing program.  Establishing your marketing plan first and determining what your goals are would be the first step to determining where you should spend your time and your marketing investment.

Filed Under: Facebook, Google+, Social Media Marketing Tagged With: Facebook, Google +, social media marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

four × 5 =

Internet Marketing Insights

Online Branding

Quotable Stuff | Sharable Stuff | Motivational Stuff

April 10, 2014 By Jody Raines

Ruger Belgian Malinois

Fly Eagles? Fly Dogs! How Social Media Changed A Mascot

February 6, 2018 By Jody Raines Leave a Comment

The Eagles WON the Super Bowl.  Social Media is abuzz with burning questions regarding the team mascot:  Is it a bird?  Is it a German Shepherd? Or a is it a Belgian Malinois? Some fans may have been puzzled that the Eagles, whose mascot, by the way IS an Eagle, were wearing dog masks.  Most […]

Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn

July 17, 2018 By Jody Raines Leave a Comment

Social media, especially LinkedIn, are networking tools which, when applied correctly, can potentially grow your business exponentially.  Utilizing social media channels correctly shouldn’t be difficult, yet for some reason, the people who use all social media channels to blast out the same message, will continue to barrage the wrong people with the wrong messaging.  What […]

Online Branding

How To Develop An Online Brand

June 22, 2018 By Jody Raines Leave a Comment

When it comes to being discovered online, the one part of your online presence that you “own” is your website.  Your website should be the cornerstone of your online strategy – the information contained is the beacon that customers can find when they look for you or your services. But, your website is only a […]

Blogging for business, Jody Raines

Feeling Happy – See The Light

January 21, 2014 By Jody Raines Leave a Comment

With an indoor office sometimes the lack of an exterior wall can result in seasonal affective disorder. A remedy is available by using a full spectrum light. One of my office mates has one of these Happy Lights and after a few weeks, he says it seems to work. He feels more focused and balanced. […]

  • Fly Eagles? Fly Dogs! How Social Media Changed A Mascot
  • QR Codes Are Dead? Long Live The QR Code!

Recent Posts

  • Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn
  • How To Develop An Online Brand
  • 3 Key Tips For Internet Branding
856.504.6066 Voorhees, NJ 08043

Copyright © 2021 Jody Raines | WebMaster· All For The Love Of Dogs