Jody Raines

  • Web MarCom
  • About
  • Blog

July 11, 2013 By Jody Raines Leave a Comment

Gamification Marketing – What is Gamification And How Can You Use Game Tactics For Business Marketing

Smiling beautiful cheerleader with pompoms.Gamification marketing and the creation of game-like  motivation to enhance engagement and usership is an exciting new trend.  According to a Gartner study, more than half of the companies that manage innovative processes will “gamify” them.  The same study forecasts by 2014 more than 70 percent of Global 200 organizations will have gamified at least one application.

Gamification is a trend that refers to utilizing the mechanics and techniques of a game to a non-game situation.  The gamification trend has gained momentum due to recognized potential improvement in user engagement, ROI, timeliness, data quality, data quantity and even for learning.   As a business trend, gamification has beenused for diverse purposes from marketing campaigns, to human resource training campaigns, to sales performance incentives.   The power of offering rewards and recognition for desired behaviors and creating a gamelike, competitive environment has broad appeal for younger workers and has also been effective with older, seasoned employees.

The concept of gamification makes sense to encourage and engage employees and motivate desired  behaviors. Having a clear set of identifiable and attainable goals is not a new concept… This has always been part of a well-thought-through process.  The new “twist” is creating the atmosphere of competition and recognition in a  game format is what makes it fun for Generation C.

Whether the target is points, leaderboard recognition or badges, the gamification as a marketing strategy results in healthy competition within an organization, or improved customer engagement for an external marketing campaign.

Leaderboards, and other monitoring devices track performance and create buzz around the campaign.

According to Gartner, there are 4 principals means to use gamification to drive engagement:

  1. Improved feedback. Having clear goals as part of the game means that feedback is quick and the required behaviors are recognized.
  2. Goals Defined. The rules of the game specify what will win points, rewards or badges therefore there is no confusion.
  3. Compelling interaction. As gamers move through the game, they can monitor their progress and compete with others.
  4. Achievable results. Short term, and achievable goals mean that progress can be make in steps that are monitored and rewarded.

How would you use gamification to change behavior or move towards a goal? Do you feel this trend would help your company achieve a goal?

Filed Under: Gamification

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

5 × 4 =

Internet Marketing Insights

Best Call To Action Ideas

Jody Raines Shares Best Call To Action Ideas – WebMarCom (Web Marketing Communications)

February 14, 2014 By Jody Raines Leave a Comment

One of the questions I hear frequently when doing Inbound Marketing is how to create compelling Call To Action offers. The concept of creating usable informative tools is not difficult, but can take some time to come up with offers that are enticing and interesting. It also takes understanding who your audience is, and where […]

Google maps, waze app

Mobile App Recommendation: WAZE Is A Great GPS Alternative

August 20, 2013 By Jody Raines Leave a Comment

Traveling in a mobile society has it’s advantages.   Using a GPS or Global Positioning System for navigation information makes traveling so much easier.  With so many ways to get from point A to point B,  todays mobile society has more than a GPS as an option.   Google Maps, Apple Maps (although greatly criticized), […]

Robin Williams Pass away

Social Media, Robin Williams, The English Language And Holidays

December 2, 2014 By Jody Raines

Social Media has a way of making you feel sad sometimes.   The posts of beautiful holidays and warm family celebrations may be more for the benefit of others than what’s true.   Consider the perceptions that we have from what we read or hear, and compare that to the reality… sometimes the way things […]

Redesigning The Home Page? 8 Common Website Mistakes To Avoid

May 13, 2014 By Jody Raines 2 Comments

Redesigning the Website Homepage can result in greatly improved conversions when done well.  The first trick is finding a website designer who understands inbound marketing.    The process should begin with an evaluation of your existing online marketing campaign as well as your website to ensure that all  components work together in an effective and […]

Jody Raines, social media management

Social Media Tips: How Much Time Should I Spend on Social Media?

April 23, 2016 By Jody Raines 1 Comment

Clients who have accepted the fact that Twitter and Facebook and Linkedin are great for business, have asked me how much time they should devote to social media marketing.  It’s a valid question, and one that has more than one answer. It depends on what your goals are and what you hope to achieve.  Keep […]

  • Fly Eagles? Fly Dogs! How Social Media Changed A Mascot
  • QR Codes Are Dead? Long Live The QR Code!

Recent Posts

  • Social Media And Social Networking: Best Practices And Big Mistakes For LinkedIn
  • How To Develop An Online Brand
  • 3 Key Tips For Internet Branding
856.504.6066 Voorhees, NJ 08043

Copyright © 2023 Jody Raines | WebMaster· All For The Love Of Dogs