Jody Raines

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Mobile App Recommendation: WAZE Is A Great GPS Alternative

Google maps, waze appTraveling in a mobile society has it’s advantages.   Using a GPS or Global Positioning System for navigation information makes traveling so much easier.  With so many ways to get from point A to point B,  todays mobile society has more than a GPS as an option.   Google Maps, Apple Maps (although greatly criticized), Yahoo maps, Yelp Directories, and even Mapquest are all excellent solutions.

Although for some navigation, a paper map is still useful, for the most part, a GPS can determine a route to get you pretty much anywhere these days.

But with most of the mobile solutions, there are some limitations – for example, most GPS’s need to be updated periodically.  These are not built to contend with real-time, real-life ongoing challenges.  They are accurate to a point, and if you do not get a GPS that offers lifetime map updating, you may be working with bad information which can result in wrong turns and travel delays.

My last vehicle had an in-dash GPS which I thought was super cool at the time.  It was, to a point.  At the end of the two year period, I would have to pay a few hundred dollars to get a CD with new maps.  I was unwilling to do that, so I just dealt with the inconsistencies that had developed over the last two years.

My next GPS was a small Garmin, which I then upgraded to a top-of-the-line Zumo, which coud be used either in the car or on my motorcycle.  The Zumo is water resistant, programmable and can be operated in either motorcycle mode or car mode.  The touch screen can be manipulated even if I am wearting gloves. I can swap routes with my friends and can download points of interest that appeal to me.  I have all the Roadside America attractions set to alert me when I am near by.   Pretty darn neat. right?  I thought so, until recently…

I didn’t realize how limited my Garmin GPS was until this past weekend when I downloaded and started using the WAZE app.  Yes, the GPS is still clearer and generally more reliable but WAZE (which was recently acquired by Google) brings a brilliant solution of crowdsourcing that has the edge when it comes to real-time reporting of road conditions.

Waze, navigation app, mobile appThe WAZE app was actually recommended to me by friend Brad Chasenore during a TechWebCast podcast. It was also recommended to me by Chris Voss of the Chris Voss Show, on another podcast.  I was reluctant to get involved with another location based application because I just don’t want people to know where I am.  But this past week, I was visiting my 88  year old mom who is taking classes on how to get the most out of her iPad, when she asked me if I heard about WAZE, and whether I had used it.  Frankly, Mom knew more about the app than I did, which was a tad embarrassing… (I’m fessing up here!).   As with any app I was skeptical and at first, I was concerned about an app that has a cute interface that represented me with a pink blob that looked a bit like an old “ABC” piece of chewing gum.

I had the opportunity to “road test” the app on a recent 1,000 mile trip along the East Coast.  Real life experience using the app has made me a believer and here’s why:

  • Waze is used by thousands of other drivers who are reporting real time information such as
    • Location of police officers along the route.
    • Location of construction hazards.
    • Location of debris on the road.
    • Issues like abandoned vehicles or animals on the roadway.

Waze is a social community for reporting driving hazards and conditions that is refreshingly simple to use and has crowdsourced real-time road conditions.  And it’s free!

Recently purchased by Google, Waze recently started integrating Google Maps with the Waze Map reports, hopefully to create a newer, more powerful interface.  Although they are currently under examination by the FTC, there is hopefully a strong opportunity for this powerful little app to have the benefit of a cash injection from Google.

Some of the reasons I love Waze is because it truly helps you get where you are going faster.  Recently I avoided a serious headache when my little Waze app told me to go around an accident scene before I could even see that there would be traffic on my route.  I use the app each morning, and it does evaluate which route will be fastest that day – one day it’s one way and the next day it sends me a different way. I am not 100% trusting the app yet, but it’s proving itself to be very reliable.

In addition, there is a cool gamification aspect that will keep you signing in more and more.   Each time you report a hazard or a traffic jam, you are awarded points.  Sometimes you are thanked by other drivers who you helped.  The points accumulate and you “earn” different avatars.  I am proud to report that in my first fifteen days, I’ve advanced to a Waze Warrior!  But that’s not all.  You can integrate the app with Facebook and Twitter and then compare your score to your friends score.   You can compare your score to the leaders in the state as well.  If that’s not enough, you can Facebook post or Tweet to let others know what is going on with the road.

Downsides to the app – it makes my phone heat up.  It depletes the battery – I go from 100% charged to no battery – shutoff in about an hour even with no other apps running.  Other friends who use the app have complained about cell phone quality dropping and even being unable to make calls while using the Waze app.

Plus, we don’t know yet what Google will do with the Waze app.  Right now, I think it’s definitely worth having, especially if you are someone who commutes a distance or who drives alot.

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4 Steps Preparing For A Social Media Crisis

social media crisis managementSuccessful social media crisis mitigation begins with pre-crisis planning. No individual, organization or business entity is immune to a social media or online reputation crisis. Being prepared and understanding how to handle the situation is critical in surviving the crisis and starting recovery as quickly as possible.

Understanding when a crisis is a crisis.

A crisis is a situation that potentially could cause harm to people or property, or threatens to interrupt business, damage your reputation or degrade value.

Understanding when a crisis is happening is different than handling objections or problems as part of “business as ususal”.  Typically, a crisis occurs when the information about the situation is still evolving and hence the need to create effective steps to handle information gathering and dissemination.  The important part of crisis management is having an organizated plan in place to handle crisis communications.  The worst thing you can do is simply respond without having a plan – and potentially you could actually make the crisis worse.

One of the saddest examples recently that I can point to is the Facebook rants of Amy’s Baking Company.  You may want to read this Buzzfeed article if you missed the story, but this is an epic example of what NOT to do when responding to a customer.

Step 1. SET UP RULES AND LISTEN.
In today’s communication environment, the first sign of a crisis may be through social media. A Twitpic taken on the scene, or a Facebook post by an event attendee or shopper or consumer… only by listening and monitoring will you be able to identify that a crisis may be brewing.  When the bombs exploded at the finish line of the Boston Marathon, the information was posted on Twitter before any of the networks picked up the story.  Pictures of the possible perpetrators were captured by witnesses and participants which lead to the arrest and capture. Gone are the days of anonymity.  Today, there are multiple ways to gather information an if you are not monitoring your brand and listening to what is being said, you are creating a dangerous situation.  Remember the Pizza Hut worker who took video of sticking the cheese up his nose then putting it on a sandwich for a customer?  If you are the owner of that Pizza Hut, you better bet you would want to know why your sales suddenly plummeted! Or even more recently, the TacoBell employee seen licking a stack of tacos?  Again, the image is shared like wildfire – if you are not listening or monitoring the conversation, you will not have an opportunity to mitigate the damage or respond.

Step 2. SET UP RULES OF WHO RESPONDS.
Having the software in place is only half of the equation, there also has to be an appropriate protocol to determine who is responsible for listening and what the plan is for responding. A good rule of thumb is that the more acute an issue may be, the higher level the responder must be. If something is a small problem, it can be handled by customer service. If it is a full crisis, it should be escalated to a senior staff member. Having a response flow chart and up-to-date contact information can expedite an appropriate response to a crisis.  At the very least, knowledge is power.  Perhaps there is something that happened that proves unpopular with your consituency.  Having that information quickly enablees your organization to be agile and responsive.

Step 3. SET UP RULES REGARDING WHEN TO RESPOND.
No matter where in the organization the authority resides, it is important to understand what an appropriate response should be, and when it should be made. This may require training for senior staff. Responding to every situation or event is not always the best thing to do. There are examples where responding would only escalate the situation and bring more attention to it.  Having rules in advance takes the guesswork out of determining when to respond and what to say.  For a larger organization is also stamdardisng the response so that different members  of your company are all singing the same song. One of the worst situations is where people who should not be responding are sharing opinion and not facts – this can become a even greater PR nightmare.  Be sure to determine who is authorized to speak and what they are authorized to speak about.

Step 4. SET UP WHAT TO SAY.
Having the legal team create some pre-approved messaging and response processes is helpful. In addition, just like a fire drill assures that prepares you for that emergency, having periodic role-playing exercises and simulated crisis is very helpful preparation for the real thing.   Training for the spokesperson should focus on being able to respond in sound bytes.  Just  as Twitter has only 140 characters to share a message, so do the Broadcast stations have limited time to share a message.   Sound bytes, taken out of context can be quite bad.   Be sure to train your spokespeople to speak in sentences that are full thoughts, not bits and pieces that can be taken out of context.

Understanding where to post your social response is also important.  We’ll cover that in the next article.

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